• US consumer sentiment index continue to rise after Trump's surprise election - UoM

Market news

23 December 2016

US consumer sentiment index continue to rise after Trump's surprise election - UoM

While the surge in confidence following Trump's surprise election ended by mid December, it nonetheless led to the highest level of the Sentiment Index since January 2004. Compared with the rapid gains made in late November and early December, the Sentiment Index was barely higher than at mid month and barely higher than the January 2015 peak -- in both cases, just two-tenths of a point -- but that small difference was enough to establish a twelve year peak.

An all-time record number of consumers (18%) spontaneously mentioned the expected favorable impact of Trump's policies on the economy. This was twice as high as the prior peak (9%) recorded in 1981 when Reagan took office. To be sure, nearly as many consumers referred unfavorably to anticipated changes in economic policies, but those references were less than half as frequent as the peak level recorded just three years ago (16% vs. 37%).

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