According to the British Retail Consortium (BRC) and KPMG sales monitor, the U.K. retail sales increased by an annual rate of 0.1% on a like-for-like basis in February, after a 2.6% rise in January.
On a total basis, retail sales climbed 1.1% year-on-year in February.
"February's slowdown was noticeable across all product categories bar Stationery and Health & Beauty," BRC Chief Executive, Helen Dickinson, said.
"This slow growth reflects the increasing pressure the industry is under," she added.