Retail sales increased by 10.8%, after rising earlier by 10.0%. Economists had expected an increase of 10.1%. Retail sales - the indicator published by the National Bureau of Statistics of China and estimate the total amount of cash proceeds from the sale of consumer goods to end consumers. The index takes into account the total consumer goods delivered by various industries for households and social groups through a variety of channels in the retail trade. This is an important indicator that allows to study the changes in the retail market in China and reflects the level of economic well-being.

The report of the National Statistical Department noted that the volume of online retail sales rose from January to November 2016 compared to the same period last year by 26.2%.